Dahlia is joined by Charlotte Baraks, Co Founder of Delete Ventures and Head Advisor at Revenge Capital. Charlotte is an expert in brand strategy, in creative partnerships and the space where fashion and beauty meet as the former Head of Brand for MAC UK.

Dahlia and Charlotte discuss how to build your confidence through clothes when your style challenges traditional narratives. Charlotte draws on her experience which started at Dazed and Confused magazine, saw her move to L’Oreal and then to MAC cosmetics before moving into a role

in brand strategy and now as an advisor for VC funding.

The conversation touches on the role make up plays in building your confidence, how brands can speak to consumers and how to get really honest about what it means to launch a new brand or a new business.

Charlotte shares everything from why Elizabeth Arden handed out red lipstick to suffragettes to why founders need to get real about why their business needs funding.

Charlotte Baraks is a pioneering and seasoned leader with experience across beauty, fashion, F&B, entertainment and luxury sectors. Charlotte excels at launching and transitioning brands through hyper-growth and change. Commercially minded yet creatively led by the consumer landscape. Charlotte is currently running a brand incubation company, consulting for Private Equity / Funds, Founders, and CEOs to provide commercial diagnostic analysis on ways to improve and grow brands. With over eighteen year’s experience, Baraks has worked in-house at Dazed Media, Together Group, L’Oreal and MAC Cosmeticsy. She has crafted and refined go-to-market strategies for brands such as Bleach London and Illamasqua, as well as directing and delivering creative & brand direction for various global, sector-agnostic brands such as Perfecto Records (Record Label), Drip (R2D Water), Highr (Lipstick brand), The Streets (Band), Bubble (Skincare) to name a few. Baraks’ vision has pulled off globally renowned consumer and industry product collaborations, as well as being pivotal in setting a blueprint for a new investment thesis in private equity.

Whilst at MAC Cosmetics, Baraks directed product collaborations such as Philip Treacy, Carine Roitfeld, Miles Aldridge, Harris Reed, Richard Quinn and powered a number of projects that challenged the conventional perceptions of beauty, rejecting the standards and ideals that former generations have subsumed. Highlight includes, being responsible for MAC’s first TV advertisement in partnership with film director Steve McQueen, instore design in partnership with artist William Farr, and VIVA Glam collaborations such as Rihanna, Lady Gaga and Ariana Grande.

Baraks’ currently holds the position of Co-Founder and Head of Brand/Creative of Delete Ventures, as well being the Head Advisor of Revenge Capital, an evergreen, global impact fund that invests capital into overlooked founders: women, BAME, BIPOC, LGBTQIA+, disabled individuals, neurodiverse, anti-ageist, untraditionally educated, socio-economically disadvantaged. In both roles, here she oversees the construction of visual and verbal brand universes, working closely with Founders and C-Suite to bring new brands and capital investments to life.